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Posts tagged ‘Penrose Annual 1956’

American Graphic Design, 1956

The Penrose Annual of 1956 has a feature article entitled “American Graphic Design” by Peter Selz & Robert Kosta. It is quite a comprehensive story of  the history of American graphic design from the early 20th century until when it was written for the 1956 publication.

The article outlines the strong influence on graphic design of painting, architecture and the Bauhaus in earlier part of the 20th Century. It also outlines the possible dangers emerging such as:

“One danger felt by many designers stems for an approach to graphic design in terms of visual form in themselves, without regards for their meaning. This leads easily to cut and dried formula layouts with the substitution of a new set of cliches”

The whole article is a fascinating read, as are all of these in-depth articles in the Penrose Annuals. The articles are well worth studying for those interesting in the history and development of graphic design, emerging technologies of this time, and the development of our overall visual language during the 20th Century.

Magazine Cover by W. H. Allner

Magazine Cover by W. H. Allner

Magazine Cover by W. H. Allner

Magazine Cover by W. H. Allner

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Post Office Printing 1956

The Penrose Annual of 1956 contains a significant article discussing the role printing and graphic design play (other than for stamps) in promoting the services of the British Postal system. The public relations department of the Post Office commissioned a number of talented designers including Eckersley, Lewitt-Him, Henrion, Reiss and many more the results of which “have been some bright and pleasant decorations for dull monochromatic post offices as dreary as all but the most modern post offices themselves”.

Here is a selection of images from the article, written by Misha Black O.B.E.

James Fitton, R.A, British Post Office

James Fitton, R.A, British Post Office

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Linotype Fonts 1956

One of the outstanding Advertising inserts in the Penrose Annual 1956 is this 4 page spread from Linotype fonts, London (London & Machinery ltd.). As with many of the showcase advertisement supplements in the Penrose Annuals, these are superbly printed on heavy card.

I notice that each of the images on page 4 was available as a reference broadsheet – how I would love to find one of those and frame it.

London & Machinery ltd Linotype Fonts, Penrose Annual 1956

London & Machinery ltd Linotype Fonts, Penrose Annual 1956

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