Some very smart , mostly Swedish, vintage matchbox labels I recently re-discovered in my archives:
An interesting group of matchbox labels from Czechoslovakia depicting heavy duty military armaments c1960s.
Very smart, clean graphics and typically Czech in design with great use of colour, and clean bold layout, with a strong visual presence.
The illustrations are demonstrating the latest in weaponry and warfare equipement – although for which side it is not clear.
They are related in some way to The Warsaw Army Treaty and to the invasion of Warsaw Pact troops into Czechoslovakia in 1968.
A group of Soviet, cold war era matchbox labels I came across some time ago and scanned.
They depict elements and achievements of the Soviet space programme in the 1960s.
These achievements are reduced to the simplest form for mass communicaiton – a simple, bold graphic snippet of information, representing hugely important achievements.
In their era matchbox labels were a way to send a message to a whole population who may have otherwise missed out on this information through lack of available media – e.g. newspaper, television et, in a time where every adult had easy access to matches.