The Penrose Annual of 1956 contains a significant article discussing the role printing and graphic design play (other than for stamps) in promoting the services of the British Postal system. The public relations department of the Post Office commissioned a number of talented designers including Eckersley, Lewitt-Him, Henrion, Reiss and many more the results of which “have been some bright and pleasant decorations for dull monochromatic post offices as dreary as all but the most modern post offices themselves”.
Here is a selection of images from the article, written by Misha Black O.B.E.
James Fitton, R.A, British Post Office
A totally captivating series of innovative op art images, superbly printed in bright, bold, flat areas of colour, on matte card.
This series is from the Advertising section of the Penrose Annual 1971 in an Advertisment for Crosfield Electronics. Late 1960’s – early 1970s graphic design at its classic best I think.
“A British electronics imaging company founded by John Crosfield (1915 – 2012) to produce process imaging devices for the print industry. The firm was notable for its innovation. The firm was eventually taken over by Fujifilm Japan and named Fujifilm Electronic Imaging, now FFEI Ltd. following a management buy-out in 2008” (Wikipedia)
Crosfield Electronics, Penrose Annual 1971
This visually striking advertisement for “Gateway Papers” is part of a 6 page fold-out in the Penrose Annual 1956 in the back advertising section. These ads in the Penrose Annuals were used by the advertisers to showcase and highlight their impressive skills and use of cutting edge technology at the time. Often they were printed on special papers, or using new techniques. Fold outs, the use of cutouts and other interesting presentations were frequent.
This Advertisement was Litho printed in 4 colours. I love the use of transparency and overprinting to create the colours.