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Gebrauchsgraphik January 1968

Below is the amazingly psychedelic, bright and bold cover design for Gebrauchsgraphik, January 1968 – The German publication for visual communication and artistic advertising, edited by Eberhard Holscher.

The designer of this typically psychedelic piece is not credited anywhere I can find in the publication however.

The psychedelic movement began in the mid 1960’s and effected many parts of popular culture.  It reached its peak in the “Summer of Love” in 1967, but its influence carried into the early 1970s.

The term “psychedelic” refers to drugs popular with the youth culture of the time, and Psychedelic Art and Design tried to express visually the sensation of “tripping out” .

Some of its influences included Art Nouveau, Op Art and Surrealism, and 3 of the best known Psychedelic designers are Wes Wilson, Victor Moscoso and Bonnie Maclean 

Gebrauchsgraphik Cover Jan 1968

Gebrauchsgraphik Cover Jan 1968




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